We have improved our traffic estimations! Ubersuggest’s data is more reliable than ever. It has better data on click-through rates (CTR) for each Google search result, which in effect makes our estimations more secure.

The new traffic estimations are nearer to the actual numbers you may see in Google Analytics. They also tend to be on the higher end in terms of numbers if compared to the previous version of Ubersuggest. Therefore, it is completely normal to see a traffic changes starting in November 2020, that simply means we’ve improved our estimations, not necessarily a reflection of an increase in a website’s organic traffic.

Traffic Estimations are calculated taking into account:

  • Keywords in our database and their search volume they have per month
  • Websites that rank for those keywords
  • Their positions and the typical CTR for these positions

We will then take into consideration the traffic of each page (using the information above) and aggregate this data for any other countries (if applicable), ending in how much search traffic the websites take.

⚠️ We do not take other traffic sources into account, such as Referral Traffic, Social, Email, Paid, etc. Ubersuggest only considers organic traffic. 

We will keep improving our calculations to reflect as accurately as possible the reality of the traffic our users analyze. 

It’s expected that the data isn’t 100% accurate, and for the industry, this is expected.