In the Content Ideas section, type in a keyword you want to write a blog post about and click “Search”. In the example, we’re using “ice cream”.

This will take you to a report that looks like this:

Look for the pages that have a good amount of estimated monthly visits, backlinks, and social shares. They are examples of topics that it’s worth writing about. 

The social shares, the visits, and the number of pages linking to them show that people are interested in that kind of content.