One simple error SEO on your site can be the difference between ranking on the first page of Google or not be found at all.
With Google making over 3,000 changes to their algorithm each year, it’s more important than ever to make sure your site is error free.
Impact: When you have a well optimized site you will see your rankings climb. Not only because it will be easier for Google to crawl your site but it will improve user experience and engagement as well. Just like how I rank number 1 for the term “online marketing”.
So how do you keep up with Google’s ever so changing algorithm so you can climb to the top?
Let me hit the easy button for you. You can do it automatically using the Ubersuggest SEO Site Audit . Because let’s face it, none of us have the time to keep up with that many algorithm changes.
Step #1 – From your project dashboard go to the left-hand navigation and click on “SEO Analyzer”. Once you’re there it will take a few minutes to audit your site.
This will take you to a report that looks something like this (it may take a few minutes to load)…
The top part of the report will give you a broad overview of the health of your website. It will include a rundown of critical errors, warnings and recommendations.
When you scroll down you will see a breakdown of your site speed on desktop and mobile, followed by a breakdown of top SEO issues.
Step #2 – At the bottom of the report click “See All Issues.”
And that will load a report that breaks down what you need to fix in order. The ones at the top will have the biggest impact in improving your rankings.
If you are not sure how to tackle each issue don’t worry, I’ve got you covered. Next to each issue Ubersuggest provides an explanation of each issue and how you can fix them. All you have to do is click on the “what is this and how do I fix it” link.
Step #3 – Optimize your site! There may be some issues that are an easy fix or that require the help of your developer. Either way you’re on your way to having a well optimized website.
It’s important that you audit every page of your site. Like I mentioned above, one small error can make a BIG difference in your rankings.
Step #4 – Once you fix the issues go back to the main “SEO Analyzer” report and click on the “Recrawl” button.
This will tell Ubersuggest to recrawl your website and to check to see if the errors are fixed or any new ones have been created.
Bonus Tip – If you want a more detail on how to do a proper site audit watch my training on Mastering Technical SEO Audits – Onpage SEO