Keyword Seasonality 

Messages: 

Opportunity ahead! The keyword (keyword) typically gets (number) more searches in (month).

Be Prepared! The keyword (keyword) typically gets (number) more searches in (month).

What does it mean?: 

Keyword seasonality relates to keywords that generate most of their search traffic during a specific time of the year. The importance of optimizing for seasonal trends from an SEO standpoint is obvious — it is capitalizing on known increases in search volume for specific time periods.

What report to use:

Keyword Overview Report

Position Tracking 

Appeared on page 1 of SERP

Message: 

Congratulations! (Number) new keywords in your Project <b>{1}</b> are ranking on page 1 of Google’s search results.

What does it mean?:

Keep up the great work! Search engine optimization is an ongoing process. To maintain your rankings you’ve got to keep track of your competition to ensure that the information on your pages isn’t dated. Google loves its users and it likes to serve relevant, high-quality and updated content to them.

What report to use:

Position Tracking in Dashboard

Resources: 

https://attendee.gotowebinar.com/recording/2379786677400552961

https://neilpatel.com/training/content-marketing-unlocked/

https://neilpatel.com/blog/stay-put-how-to-maintain-your-seo-rankings-after-reaching-the-top/

Fell From Page 1 of SERP 

Message: 

Bummer… {0} keywords in your Project <b>{1}</b> have dropped from page 1 of Google’s search results.

What does it mean?: 

Going down a position or two in the rankings happens to the best of sites. Don’t panic! You can easily bounce back from a ranking drop. Keep producing relevant, high-quality and updated content around your target keywords.

What report to use:

Position Tracking in Dashboard

Resources: 

https://neilpatel.com/training/content-marketing-unlocked/

https://neilpatel.com/blog/search-rankings-just-dropped/

Improved Rankings 

Message: 

You made progress! {0} keywords in your Project <b>{1}</b> that weren’t ranking before have conquered a position among the top 100 results.

YAY! Your rankings improved with {0} keywords in your Project <b>{1}</b>.

What does it mean?: 

Keep up the great work! But you have some room to grow. Search engine optimization is an ongoing process. Keep churning out great content and promoting it with all you’ve got.

What report to use:

Position Tracking in Dashboard

Resources: 

https://neilpatel.com/training/content-marketing-unlocked/

https://neilpatel.com/blog/improve-google-rankings-without-getting-penalized/

https://neilpatel.com/blog/rank-new-content/

Lost Rankings 

Messages: 

Oh no! You stopped ranking among the top 100 results with {0} keywords in your Project <b>{1}</b>.

You’re losing rankings with {0} keywords in your Project <b>{1}</b>.

What does it mean?: 

Going down a position or two in the rankings happens to the best of sites. Don’t panic! You can easily bounce back from a ranking drop. Keep producing relevant, high-quality and updated content around your target keywords. 

What report to use:

Position Tracking in Dashboard

Resources: 

https://neilpatel.com/training/content-marketing-unlocked/

https://neilpatel.com/blog/search-rankings-just-dropped/

No Movement in Rankings

Message: 

Your keyword rankings are the same</b> with your Project <b>{0}</b>.

What does it mean?: 

Progress is never a straight shot up. Look for additional opportunities to supplement your content with your target keyword in the top pages report. 

What report to use:

Position Tracking in Dashboard

Resources: 

https://neilpatel.com/training/content-marketing-unlocked/

https://neilpatel.com/blog/optimize-blog-articles-rank-high-google/

Site Audit 

Resources: 

https://neilpatel.com/blog/technical-seo-site-audit/

https://neilpatel.com/training/seo-unlocked/seo-audit/

No SEO Errors 

Message: 

Good job! All the SEO issues reported in the last SEO Analyzer audit for <b>{0}</b> are now fixed.

What does it mean?: 

Wow! Your site is error free 🙂

What report to use:

SEO Analyzer

Audit Has SEO Errors

Messages: 

You still have work to do with your SEO errors. Some of the issues found in the last SEO Analyzer audit for <b>{0}</b> haven’t been fixed yet.

Haven’t had time to fix your SEO errors? You haven’t fixed any issues found in the last SEO Analyzer audit for <b>{0}</b>, and new errors have been detected.

Nice job so far! But we found a few more SEO issues in your last SEO Analyzer audit for <b>{0}</b>.

Haven’t had time to fix your SEO errors? None of the issues found in the last SEO Analyzer audit for <b>{0}</b> have been fixed.

What does it mean?: 

You can think of an SEO Audit as an evaluation of a website that grades the site for its ability to appear in search engine results pages (SERPs). Audits are completed by checking each step on your audit list and finding any issues that need to be repaired or improved to boost your page’s search engine performance.

Search engine algorithms, best practices, market trends, and competitors are always on the move. You need to improve your SEO performance to keep up!

What report to use:

SEO Analyzer